Save the coffee planet! How? Why? We live in a world with an estimated population of 6 billion people from which 0, 6 billion, an impressive 10% of the world’s population, is dependent on the coffee agriculture and industry for their living. All over the world, more than 1.0 billion people drink coffee on a daily basis, being USA the major consumer, followed by Brazil. Coffee is second after oil in the worldwide business of natural products. The Coffee Paradox is far more important than the French Paradox as it involves USA, Japan, Italy and Brazil, among other countries by decreasing mortality due to depression/suicide, alcoholism/cirrhosis, cancer, diabetes/ cardiovascular diseases and childhood obesity. It is amazing that people still keep thinking that coffee can be detrimental to human health and that coffee is but caffeine.

The author’s studies for 20 years have provided evidences why and how the daily intake of coffee is good to health, provide you drink regularly an average of 250 Roasted Coffee Units (RCU) daily (#45 to #65, SCAA). Most Americans like their percolated, espresso, decaf and son on...But 99 % of people think that coffee is only caffeine while just a few have recently learned that coffee has also antioxidants. But coffee has many other compounds which can help preventing a great number of diseases. Caffeine experts keep obsessively thinking about caffeine and ignoring all about coffee. Coffee has hundreds of volatiles which cause pleasure as smell is vital to mankind. More than any other, it is the sense of smell which has the power to fix and recall memories.

Coffee also carries health with its five major soluble bioactive compounds. Caffeine is a minor part of a handful of bioactive compounds found in properly roasted coffee such as: 1) the phenolics chlorogenic acids, 2) the lactones formed from the CGA after proper roasting; 3) caffeine which can vary 200% comparing Robusta and Arabica coffees; 4) the vitamin PP or niacin and 5) the minerals (potassium, iron, zinc, etc). Coffee has helped mankind evolution and the spread of wit, good mood and pleasure together with health. The Coffee Paradox is but one among the many Revolutions coffee is responsible in human history. Coffee is good for the brain and the ideas, which are the factors that lift civilization. They create the revolutions. You will learn all into this book, aimed only to coffee drinkers. Non coffee drinkers are strongly recommended to start drinking coffee correctly after reading this book.

Pleasure with Benefits : The Coffee Paradox Discover the positive and healthy effects that coffee can do for your body

For centuries, coffee drinking has been an important ritual for millions of people worldwide. There have been numerous published articles and books about caffeine, but not many shine light on the relationship between coffee and health. Dr. Roseane Santos and Dr. Darcy Lima take up the vital task of informing everyone – especially coffee drinkers – that coffee is not just caffeine, but also a healthy drink for all. It’s time to learn more about Coffee: The Revolutionary Drink for Pleasure and Health – from the crop to the cup – in a new book that wages an insightful, fascinating study on what is perhaps history’s greatest beverage.

While most coffee drinkers are fully satisfied when they smell the aroma and drink the delicious taste of coffee, this pleasurable experience automatically becomes a guilty pleasure once the drinker starts thinking about caffeine’s negative effects to the human body. This book shows that coffee is not only caffeine and is rich in antioxidants, minerals and vitamins, amongst other chemicals and masterfully retraces the colorful history of coffee, providing a definitive guide to coffee pleasure – from start to finish.

Did you know that drinking coffee regularly protects against many diseases? Did you know that drinking coffee regularly can save lives in coffee producing and consuming countries? Did you know that when you drive you should drink only but coffee? In this book, Dr. Santos and Dr. Lima, in a very authoritative approach, show that the plant coffee is not only natural but a healthy drink. They defend the hypothesis that if every youth in America, Europe and Asia start drinking a cup of coffee with milk instead of artificial beverages (sodas, energetics, Colas, etc) they will be more alert, increase memory capacity, strength thinking and mood, not to mention the calories that will be cut off and the prevention of diseases such as obesity and diabetes that has been growing within this range of age. Wait there is more.

The authors state that if every adult could replace one drink a day of alcoholic beverages such as spirits, wine or beer for a cup of coffee, he will be helping to save more lives, including his own, by preventing diseases such as depression/suicide, alcoholism/cirrhosis, Parkinson/ Alzheimer’s disease as well as cancer. All these brand news are known as the Coffee Paradox as it is far more important than the French Paradox.

Autores do Livro: Roseane M. Santos, PhD na Buffalo State University e pesquisadora na unit on Coffee & Health at the Department of Pharmaceutical Sciences, School of Pharmacy, South University in Savannah, GA e Dr. Darcy R. Lima, MD, PhD em Medicina no St. Bartholomew’s Hospital em London University e Pós-doutorado em História da Medicina.